There's a new sandwich shop in Snowden called Bon Fresco. As I walked past the brick box building, I peeked inside and snapped a picture. One of the contractors told me they'd finish in a week or so.Immediately, I thought of Atlanta Bread Company. Both as a journalist and a former sandwich shop slave wage I feel that I have a valid perspective on the fiscal future of this venture. When Atlanta Bread Company hired me, they were still building the place, so I got to walk around with a nail gun and electric screwdriver! Competition they said, what competition? Panera Bread, Three Brothers and several Subways later, they caved after one year.
I'm not a pessimist, I'm a realist. We don't need another sandwich shop concept. I can't believe I'm saying this but we don't need another Indian restaurant either. The building of Bon Fresco in Snowden seems almost as pointless as installing a Vocelli's pizza in the Owen Brown village center across from Jerry's pizza.

I predict that Bon Fresco will flare up like the flame on a candle and flutter out. Hopefully the place will employ competent management and a staff comprised of more than hispanics and high schoolers but realistically, they'd be fighting entrenched concepts that have done well without them.



